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Beauty with a Purpose

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Miss World Malaysia finalists worked tirelessly raising awareness of the issue of cancer and the life saving work of the National Cancer Society Malaysia. These young ambassadors travelled nationwide spreading the word about this non-profit organisation which aims to help those who are personally affected by cancer as well as those whose have family or friends who are suffering with this illness.

The finalists took part in many different events throughout Malaysia, celebrating the lives of cancer survivors as well as keeping alive the memories of those who have lost the battle against this all too common disease.

They took part in events such as ‘Relay for Life’ in the capital city of Kuala Lumpur.

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Their aim was to create greater awareness of the issue, increasing the exposure of the topic and as a result gain more support in the fight against the disease.

The funds raised through the many donations will go toward providing support, treatment and facilities for cancer survivors and patients.

Yvonne Lee, winner of the national title and representative of Malaysia in the Miss World 2012 contest commented that by way of helping she would not only ask for donations but also for people to actually get physically involved with and hands on in the fight against cancer. She says that this hands-on approach and the presence of people help to create a sense of love and hope in the hearts of the patients.

Yvonne comments that “a lot of young people in the world today have heard about cancer but they do not know about cancer prevention methods or where to seek help should you develop the disease”

The ladies also visited The Community Service Centre for the Deaf, where they interacted with the young people who attend the centre. They also took part in a cupcake baking session at the Silent Teddy Bakery.

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Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.
MISS WORLD
MR WORLD
MISS TEEN WORLD

Julia Morley

Julia Morley MESSAGE FROM JULIA MORLEY

CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

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