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Beauty with a Purpose

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The Beacon School Project

Miss Bahamas World 2009 Joanna Brown’s Beauty With a Purpose project is designed to uplift the youth of the nation while empowering those faced with challenges to become productive citizens. As a native of Grand Bahama, Joanna selected The Beacon School – a school for special needs children in her hometown – as her assignment.


As a high school student, Joanna was exposed to the work of The Beacon School through field trips in her social studies classes. After winning the title of Miss Bahamas, she immediately identified the school as the target of her philanthropic endeavours. During the past several months, she has worked closely with the school’s administrators to raise funds to help the school establish an arts and crafts center for its students. In addition to directly appealing to the corporate citizens of The Bahamas for donations, Joanna staged a fundraiser on October 30th in the form of a High Tea and Silent Auction Event at Government House which was attended by Bahamians from all walks of life, including the Governor General His Excellency Sir Arthur D. Hanna who congratulated Miss Bahamas for her efforts. All proceeds from the auction benefitted The Beacon School project.

The Beacon School was opened in 1998 for the mentally challenged. Located in Freeport, the school was formerly known as the School for Exceptional Children. The Beacon School prepares its students for life after school and in some cases its students are returned to mainstream education in schools like Jack Hayward, St Georges, Eight Mile Rock High and even in private institutions. The Beacon School offers technical and vocational training in addition to the core academic subjects like language arts, mathematics and social sciences. The technical and vocational curriculum offerings include computer enrichment, cosmetology, home economics, pottery and agriculture and the courses are integral to the development of daily and independent living skills in the school’s students. The school is committed in the belief that there is something that every child can do.

Thus far, Joanna has raised more than ten thousand dollars. An additional forty thousand dollars are needed to establish an arts and crafts center at the school, which administrators believe can further help students to prepare for productive living. Joanna’s fundraising effort are ongoing, even as she competes in the Miss World pageant, through an innovative initiative called “Give a little to gain a lot” in which retailers are offering discounts to shoppers who donate $5 to charity. This initiative runs until the end of the Christmas holiday.

A building just across the street from The Beacon School has been earmarked for the arts and crafts center and work on the building has been ongoing. The money raised will go towards the continuing upgrade of the building, as well as provide the supplies for the center, where students will be taught to make commercial jams and jellies, pottery and other artworks for sale. A small shop selling the items created by the students will also be housed in the building.

Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.

Julia Morley



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