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Beauty with a Purpose

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Athaliah Samuel represented Trinidad & Tobago at Miss World 2012. A consistent rise in the homeless population of her nation caught her attention, and for her Beauty with a Purpose project, she aimed to bring relief to this marginalized part of the population.Below is her presentation, in her own words.


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The homeless population of Trinidad & Tobago has increased by 13% over the past 10 years. I grew up poor and I understand that there are certain things that you need in life; food, clothing and shelter, and these people have none of the above. I do what I can but it is not enough, for me it can never be enough.

In recent months the Trinidad & Tobago government has started talking about solutions to this problem, but until those solutions are implemented, these street dwellers need to be sheltered and fed. When I was appointed Miss World Trinidad and Tobago I decided I would spend my weekends feeding the homeless. On Sundays I prepare meals, box them, and distribute them to those most in need at Port of Spain, San Fernando, and Arima; three of our country’s main towns.

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Some of these people are victims of domestic violence, drug abuse and even sexual abuse, and what most of them need is someone that cares enough to help them and to try to make a difference. Seeing these young girls and boys who are walking our nation’s streets, who are begging or selling themselves for food and money is particularly worrying.

I want my reign as Miss Trinidad & Tobago to be focused on not just feeding the homeless but on getting them off the streets and reintegrated into society. That’s my hope and that’s my dream.

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Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.
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