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Beauty with a Purpose

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Wenxia Yu, the reigning Miss World, joined the record breaking cast of the 39th Iowa Variety Telethon this weekend, raising the highest ever grand total... $3,603,013!!

This massive amount of money was raised over the course of a 24 hour telethon from 6pm Saturday to 6pm Sunday, with local and international celebrities taking part in receiving calls, hosting segments of the show, performing on stage, and taking pledges made by local businesses and individuals.

Taking place at the Credit Union Convention Centre, Des Moines, Iowa, this was the 39th year of the telethon, which raises money for Variety, A Children’s Charity, which is distributed to many local charities and organisations which help disadvantaged and sick children in the state of Iowa.

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This was also the first time the Reigning Mr World met his counterpart, Miss World 2012 Wenxia Yu, who was also enlisted into the celebrity hosting panel as well as Claudine Book, Miss World United States 2012.

Before the Telethon took place, Miss World CEO Julia Morley, Miss World, Mr World, and Claudine all took part in a tour of the city of Des Moines, where they went to see just where the money they would raise would go to, to further encourage them to do their best to help these children as much as possible.

The group visited the Mercy Medical Center, Des Moines longest continually operating hospital and also one which is run not-for-profit whilst providing millions of dollars worth of charity care and community benefit each year.

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They also went to visit the Iowa Homeless Youth Center, ChildServe and Blank Children’s Hospital, all of whom have benefitted from the great work of Variety and the Telethon over the years, to continue providing vital services for the disadvantaged children of the state of Iowa.

The $3.6 million raised at the weekend brings the grand total to over $90 million raised through the telethon in its history. The entire cast and crew of the telethon have done themselves proud with their hardwork done over the 24 hour period in taking pledges from the watching audiences, and providing entertainment throughout the show. Well done!

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Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.
MISS WORLD
MR WORLD
MISS TEEN WORLD

Julia Morley

Julia Morley MESSAGE FROM JULIA MORLEY

CHAIRMAN AND CHIEF EXECUTIVE OF THE MISS WORLD ORGANISATION

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