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Beauty with a Purpose

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Every year in the run up to Miss World, 1000’s of bright young hopefuls across the globe compete for the chance to represent their nation on the big stage. Beauty with a Purpose is a major aspect of these national events, with contestants giving up time and energy to work on important social projects within their communities. But what happens when the shows over? In Guyana they have created the ‘Super G’s’ a sisterhood for all the contestants to belong to, which encourages them to keep up their commitments, and help them remain connected.

L-R: Najuma Nelson, Nuriyyah Gerrard, New York resident, Treasure James

Reigning Miss Guyana Nuriyyah Gerrard took part in a Beauty with a Purpose tour in New York, and fellow 2016 finalists Treasure James & Najuma Nelson were invited to join the tour.
Visiting the Guyana consulate in New York, Najuma Nelson gave a talk on her project which helps rural areas in Guyana receive quality education, whilst Treasure spoke about raising awareness on child trafficking, an issue she tackled in her BWAP project. Nuriyyih received a proclamation from the City of NY for the work she has done on her Mental Health Awareness Campaign – THRIVE. It was a great opportunity for these young women to share their hard work on an international platform.

MWG2016 Nuriyyih Gerrard receiving her proclamation from the city of New York

The trio attended many events and had the chance to speak about the Miss World Beauty with a Purpose ethos, and their own efforts in changing people’s lives.
At the end of the tour, they took Brooklyn by storm at the West Indian Labor Day parade which was attended by hundreds and thousands of people. All through the streets of Brooklyn, NY the crowd went wild with the introduction of BWAP, Miss World Guyana and her sisters leading the "One Destiny Guyana" band!

Nuriyyih James leading the One Destiny Guyana band at the Labor Day Parade

Speaking about the tour, Miss Guyana director Natasha Martindale said “We promoted a sisterhood that is new for Guyana, to create unity and send a strong message to many of the young women who are watching us. I want them to know that their only competition is themselves. I want them to become their best self. It is important for them to not see pageantry as an event that exploits and does not empower. I want our young women to truly believe they can make a difference in the world -- they are indeed Super G's!”

Well done Guyana! Inspiring stuff!

Special Features

Each week, BWP will present a new in-depth report on one of the many charity projects worldwide that has benefitted from the work of Julia Morley and the support of Beauty with a Purpose. Keep watching this space for more details on these special features.



Julia Morley



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